TURN A PASSION FOR FOOD INTO A SUCCESSFUL CATERING BUSINESS
Catering Industry Secrets
The most comprehensive 12-Week Course from $27/week
Learn what Business & Catering School can’t teach
Turn your love for food into a profitable side hustle or full-time catering business
Use our menu costing calculator to cater for 10 to 100+ people and maximise profits
Learn catering industry secrets to make more money and market your business
Prepare for last minute guests and dietary requirements with ease!
Receive over 30 years experience from this course so you can take on any catering project and smash it!
Discounted Professional Website and marketing material so you can kickstart your new catering business and impress new clients
Ongoing member tips and industry specials
Catering Secrets is Ideal For
- Stay at home mums or dads
- Food enthusiasts
- Passionate home cooks looking for extra side income
- Food vans
- Students starting out in Hospitality
12 Weeks to Success
Each week you will receive your step by step guide on each topic, complete with all our hints and tips and a weekly work program
Week 1 – Let’s get started
Like all good things we do have to cover some basics first. Choosing a business name and a domain name, a quick look into any Health and Safety Requirements and deciding where you will work from. We will dive a little deeper into getting social pages up and running and a website to get you started. Don’t worry we will be looking to save you time and money so can get your catering business profitable as soon as possible.
Week 2: Equipment & Staples you need – Presentation
From saucepans, gloves and knives to sugar, spices and all things nice. What you need to get you started, what you may need in the future and what you don’t need to waste your hard earned money on. We will look at pantry staples, building your stocks and avoiding wastage.
Week 3: How do you make money? – Our Unique System
How much do I charge? – perhaps the most common questions for those new to the catering industry. With our unique system you won’t have to worry about quantities, serving sizes, pricing (what to charge to make money) and all the other issues facing the traditional catering companies. Each function will be its own profit centre so you will never run a function at a loss or not have enough food or not have enough staff.
Week 4: Finger Food
Finger food is the most adaptable of all catering options. As the name suggests it is designed to be eaten with the fingers so we will look at the implications when serving these foods. (too hot to handle, too much sauce too large to hold etc). From small gatherings to have with drinks to finger food that replaces a main meal and everything in between. You will have access to our finger food menus and associated costs complete with pricing suggestions. You will know how much food to prepare and how to work with your client to set the menu.
Week 5: Board Room Catering – Corporate
A growing market for caterers and can include morning and afternoon teas, breakfasts, lunches or after work functions. Some will require staffing while others will simply need food delivered. In this week you will look mainly at delivered platters that are stylish but functional for a workplace meeting. You will learn to provide appropriate menus and choices, staffing levels and costs. Our recipes and ideas and serving suggestions will be included.
Week 6: Buffets/Grazing Tables
Allowing guests to choose food themselves from a selection of dishes will give you the flexibility to cater to most tastes. Our unique system will again make costing and service easy and profitable. With delicious recipes and serving ideas from everyday favourites to those designed to impress, you will have most tastes covered. We will look at the best ways to run a buffet service, how to set up, and what equipment you will need. You will also learn how to always keep the buffet looking fresh and appetising. No-one wants to see dried out and untidy leftovers on a buffet spread.
Week 7: Plated Meals – Dinner Parties and Functions
From an intimate dinner party for 2 to a dinner for 12 at someone’s home to a plated meal at a large function, you will be guided through the costing process, menu selections and charges. You will learn how to liaise with your clients so you will know exactly what you will need to provide including staff, equipment and any little extras they may need. Our recipes are designed to work for 2 or many. With plated menus, we will also guide you through dietary requirements and options.
Over the next four weeks, it’s time to start cooking and looking at the four major types of functions and appropriate recipes.
Week 8: Food Allergy and Dietary Requirements
Gluten Free, Dairy Free, Vegetarian, Vegan – Don’t stress – it is not that hard. Although you really must ask these questions today before making any recommendations regarding your menus. It is imperative that in these cases you are absolutely sure of what ingredients are in which dish. You will learn new recipes for each requirement and also how to adapt existing recipes. Ensuring there is no cross contamination is just as important and there are easy ways to prevent this. Don’t ever feel that you have to agree to doing a function where the requests are above what you can comfortably do. We will also address this and give some insights on how to handle these situations.
Week 9: Wine, Drinks Service – Running the bar
Drink service can be run together with the provision of your catering services or as an independent service. There are some rules and regulations you will have to adhere to with the service of alcohol and we will address these. You will learn how to calculate drink quantities, what to serve when and we will include an introduction to wines and cocktails. We will cover bar equipment, glasses and costs associated with staffing and beverage costs.
Week 10: Let’s get marketing
You have covered the basics, so let’s look at how to promote your business. There are many options which can consider and we will take you through them all so you can choose what suits you and your budget and your catering style. We will look at specific dates and events and how you can target these opportunities. The easiest way to attract more business is always via word of mouth and referrals and you will learn the art of getting good reviews, testimonials and referrals.
Week 11: All the extras –
Week 12: Ready to go!
So your first function is looming (or perhaps you have already started) so we have compiled a couple of check lists for you. One for the food preparation and additional items you may need to take with you for each dish such as sauces, garnishes, serving plates or equipment and a second function run sheet guide where necessary and some additional items to carry just in case. We will also share some of our tips and experiences of ‘What to do when …’ happens and take a look at common service mistakes.
START YOUR OWN SUCCESSFUL CATERING BUSINESS TODAY from $27/week
SATISFIED CLIENTS
Testimonials
Get Expert Industry Guidance $27/week
Caterers & Co VIP Membership
After your 12 weeks you will be automatically become one of our VIP club members and we will continue to support your catering future. Each month we will send you new and updated information with latest industry trends, special occasions plus seasonal menus and guides so you can concentrate on what you love – food and cooking.
Weekly Topics
Each week you will receive your new pack via email which we encourage you to work through. At the end of each set there will be a worksheet for you to complete. This is of course entirely for your own personal use – (It is not a test and won’t be sent back for marking) and we suggest you use it to gather the relevant information that you need and keep for future reference.
So Why Catering?
Because you will love it! You will get to work in the party industry. You will get to travel, to join in the celebrations, parties and festivities and sometimes even meet the celebs. It is never boring, whether you are catering for a simple family celebration, preparing picnic hampers or ramping it up for the ‘Function of the Year’, your life will never be never dull.
Everyday is different
Everyday is fun
You will meet new people
You will see new places
Expert Marketing Services
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